BRIO Wooden Railway Blog

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  • View the BRIO 2015 catalog

    The BRIO 2105 Retail Catalog was released on Issuu back in March but it managed to sneak by me because it was not published by BRIO directly. I have no explanation for that, but regardless it is online for viewing. It looks like BRIO is expanding the road and rail system and adding the Fun Park Theme (as I wrote about here earlier). And if you love horses, you are in for a real treat as 2015 will include several new accessories including an enormous horse stable play set, an equestrian accessory called the Horse Jumping Kit and a couple of other goodies.

  • Consumer vs Dealer Catalogs

    The terms "dealer catalog" and "consumer catalog" are often times used interchangeably, but they aren't always the same thing. See the photo below, which shows two BRIO catalog booklets for the year 1990.


    These two books are nearly identical, though of course the difference in size is immediately obvious. The dealer catalog is the larger of the two, and certainly the more expensive to print. Since consumer catalogs were intended to be produced in much greater numbers, it would make sense that they would be made smaller so as to keep printing costs down.

    There is more to this dealer catalog than just its larger size, however: there is also a slight difference in its content. While the product pages are identical between the two, the last two pages of the dealer catalog are devoted to campaign materials and other promotional items that are intended for use in retail store displays:



    The consumer catalog has the same number of pages, but these final two pages are instead replaced with blank, ruled sheets:


    The assumption here, of course, is that the average consumer would not be interested in expensive store displays and posters. Not so the collector, but of course the collector is not the average consumer.

  • Just when you thought you've seen them all

    An auction with eBay Canada turned up something interesting this week:


    The seller confirms that it's a foldout catalog. Given that the cover image is a match for the 2002 dealer catalog, and my collection of foldout catalogs has a hole in 2002, I'd say that this is a 2002 foldout. This is the first one I've seen and until now I didn't think BRIO had even made one.

    I seriously doubt there is anything earth shattering in this booklet, particularly since I've got pretty solid catalog coverage for the early 2000's, but if you live in Canada, would like this rare booklet, and you've always wanted a 2000-era Post Office set, too, then this would be your opportunity.

  • BRIO catalogs from 2010 through today

    I do not know if BRIO prints physical catalog books anymore—they still print the fold outs that are inserted into retail packages—but you can view digital versions of their full catalogs from 2010 and on at Issuu. They have Wooden Railway catalogs for 2010 through 2013, and general retail/toy catalogs (which include the Wooden Railway system) for 2012 through 2014. I have created a stack of these catalogs which you might find easier to peruse than the full BRIO feed:

    View BRIO catalogs from 2010 through today.

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